The majority of professionals are very well aware of the importance of a stellar resume, cover letter, LinkedIn profile, etc to market themselves in the professional field. However, apart from these things, there are documents as well that professionals must utilize to grow their careers. In all this hustle, people often overlook a very important factor which is a branded biography. A carefully created bio is a tool which you must not ignore as it can be a very important aspect of your career marketing collateral.
Do you want to know why a branded bio must be an important factor in your professional goal? If yes, stick to us till the end as we are going to provide you with some reasons why you must make sure that a branded bio is part of your portfolio for your career.
Reasons why branded bio should be part of your career portfolio –
The reasons mentioned reasons will help you understand why a branded bio is considered important and necessary.
1. Sending out a resume is not a good option always
Sending out a full resume is sometimes not appropriate, especially when you are focusing on building a network instead of looking out for new opportunities. Sending out a resume generally means that you are ready to take a move and you are willing to try out for an opportunity. Also, time is money; hence it would not be right to burden your potential future business partners with a lengthy resume.
Writing only an elaborate email introducing you also doesn’t look right. Now, you must be wondering if not resume or email then what should be sent? Well, a sharp one-page bio with all your professional headshots attached to an introductory email is the perfect solution in these types of situations.
2. More flexibility is there with a bio
The format or structure of a traditional resume is quite stiff and might stress gaps in your professional career or can also draw unnecessary attention to unrelated fields of business long left behind. Specifically, table-like formats mercilessly can reveal any small dent in your career as well. Think over about career changers or people coming from an extended family sabbatical for a second and challenges with their resume.
To avoid such situations, a branded bio is something which will provide you room for creativity as well as flexibility. You can very easily omit unrelated experiences or irrelevant education.
3. Important people often use bios
You will notice that some of the most important and successful people often use bios and they have overcome the need for a resume and instead of a resume they have moved their ways towards bios. This does not mean that a bio is reserved for VIPs rather, it is quite the opposite. If the VIPs consider bios as effective for communicating their core message and value then why would you not opt for it? So, if you wish to check the bios of some VIPs you can go check out Mark Cuban’s or Elon Musk’s.
4. Communicating in your unique style
A bio offers the opportunity can help you go beyond the formal traditional resume so that you can communicate to your business partners and peers using your unique style. In the bio, there is no obligation to use an overly strict style and you can also focus on your soft skills, and your leadership attributes which you want your partners to know about. A Resume will not allow you to put ahead these details, the executive bio is the place where you can communicate well.
Now that you have understood why a professional bio is essential, you must be curious to know about professional bio examples. We are going to provide you with a template you can use for crafting your professional bio.
‘[Your full name] is [formerly/currently] a [put in your most recent job title] at [the name of your company]. A proud graduate of [name your school of university], was inspired to pursue a career in [mention your field] after [put in the reason what led you to take the decision].’ Just like this, you can further add your title, your professional achievements, your skills, your hobbies and other additional information.
Also Read: Techniques for Improving Organizational Skills in 2024
